The connected store of the week: Devred 1902 store at La Défense, Paris


Opened since September at the shopping mall “Les 4 Temps” next to Paris, the new Devred 1902 outlet offers, like another 20 shops of the brand, a new personalised concept called “Atelier Costume”. This concept allows the visitor to imagine his own costume by selecting various materials, colours, linings or necks’ shapes.
In terms of equipment, the space covers 200 square meters and markets 460 references. It is equipped with a multi-screen device located behind the checkouts. It is composed of nine Samsung 46 ” Full HD monitors which broadcast the videos of the latest collection, the ADN product range, the Saint Germain collection and information about in-store services. It reminds the visitors they can benefit from the “book & collect” option which allows, since 2014, the web surfers to book in-store clothing items they have identified online.


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