History

1921

Léon LASCAR opens his first store under the "Léon Solder" brand. His son develops the shops from Brest, France.

1971

Robert Achille LASCAR takes over the business.

1980

Creation of the Eurodif brand, spearhead of the Omnium Group, a concept that will experience an exponential growth.

1990

The company now has 50 Eurodif stores

1991

Purchase of the Burton of London brand and its 65 ready-to-wear clothes for Men / Women

1992

Purchase of the prestigious brand Bouchara and its 25 stores

1996

The Omnium Group acquires Devred, a brand based in Amiens with more than 100 men's ready-to-wear stores

2007

Devred launches a network of affiliate's stores to spread out on the national territory

2010

The Omnium Group opens 3 convenience store and more than 400 outlets in France.

2012

To celebrate its 110th birthday, Devred becomes Devred 1902 and start its international development

2016

With more than 510 stores worldwide, the commercial network establishes an omnichannel development policy

2017

The Bouchara and Eurodif brands bond together and propose a unique offer in France: Home and Home-wear. Following this merger, all the Eurodif stores are renamed Bouchara, which becomes a lifestyle brand designed to feel good at home.

2020

Vente de Burton